Managing content on your corporate website does not require an in-depth knowledge of code anymore. Content Management Systems allows non-developers to create and publish content directly on a live website.
A Content Management System (CMS) is a software application that is primarily used to create and manage a company’s digital content. A CMS should make it easy and quick for anyone to change, edit, and manage content without having to work with designers or web developers.
Generally, a CMS provides the following benefits:
- Permits multiple users to input web content
- Is integrated with analytics tools, social media channels and other systems
- Makes it easy to edit content and change text, photos etc.
- Straightforward and intuitive for non-developers, requiring little training
Having a CMS that meets your Utility’s website content requirements is important, because it will reduce the cost of content management, and allow your employees to update information faster.
The SilverBlaze Customer Portal for Utilities has an optional Content Management System module for creating and managing public facing corporate web pages. This is separate from the content functionality within the customer portal itself, which is primarily for customized text messages, images and even video.
Using the SilverBlaze Customer Portal for Utilities optional CMS, employees are able to design and create attractive web pages using pre-built responsive CMS templates. This is often more cost-effective than having a web developer or IT team create and maintain the Utility’s corporate web pages.
What is a responsive template?
Today, people view webpages on a variety of devices, laptops, desktops, tablets, and mobile phones. And since more and more people are viewing content on mobile phones, it’s important that your website provides the optimum viewing experience for mobile as well as desktop computers.
The SilverBlaze Customer Portal for Utilities’ CMS takes care of that requirement for you. The customer portal’s templates ‘respond’ to the device being used, so that the content looks great on any screen size. Responsive templates assist employees in creating pages that are consistent in design and will provide a better user experience.
Most corporate websites only require 5-10 different templates to create the range of pages a corporate site offers. While the SilverBlaze Customer Portal for Utilities CMS provides Utilities the ability to design their own webpage templates, typically Utility companies request SilverBlaze to create the templates for them. We then train the Utility’s non-technical staff how to manage the website content.
The task of content creation is often deployed across an organization, involving several individuals and departments. This can result in time-consuming processes that bog down the web publication process. The SilverBlaze Customer Portal for Utilities’ CMS contains an easy to use browser-based console and publishing framework, that includes permissions / approvals. Roles can be assigned to protect sensitive information or to restrict access, and content can be date stamped for automated publication and removal. Administrators review and approve content in a timely manner, ensuring that the corporate website stays up-to-date with the latest information.
Tracking how Utility customers engage with content on the website is key to evaluating user experience. The SilverBlaze Customer Portal for Utilities provides easy integration with Google Analytics, the standard tracking tool for measuring interactions, including: visits, page views, bounce rates, length of sessions, and more.
The CMS is built on industry best practices for managing online content. It is feature-rich, easy to use, and as a result, it removes the technical and process related challenges often encountered in managing web content.
Utility companies pursuing customer engagement on a digital platform, need a content management system to efficiently manage the content publication process, with the end-goal being attractively presented web content that is timely and useful.
Often Utility customers implementing a customer portal, use the change opportunity to re-develop the corporate website, the public pages that wrap around the portal experience. The SilverBlaze Customer Portal for Utilities’ CMS provides utilities with a tool to do so, that’s easy to use and will ensure an optimized viewing experience on different devices.
To find out more about the SilverBlaze Customer Portal for Utilities’ optional CMS contact us or click the button below for a free demo of our award-winning software.